I've seen some references to the e-tron having standard LED headlights and some references to it having matrix design LED headlights. During the media event they also mentioned that the car would have matrix headlights but would need to be enabled via a software update after they have been cleared by regulatory agencies in the US. According to this article, we should be one step closer to that happening.
Seeing as how most new vehicles are having a really tough time meeting IIHS' new headlight standards, this is good to see. Reducing the amount of glare to oncoming motorists will make a huge difference in road safety.