The Audi e-tron is a Luxury SUV that happens to also be electric.
The Tesla Model X is an electric driving gadget, that happens to be in a SUV form factor.
The I-Pace is a 4-door sports hatchback that happens to be electric (an electric SV, not much Utility.)
There is not as much overlap in the market for these 3 vehicles as people perceive there to be. I looked at those 3, and for my needs, the choice was obvious, neither of the other 2 cars made sense.