E-Tron launch postponed following arrest of Audi CEO - Audi E-Tron EV Forum
 
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post #1 of 9 (permalink) Old 07-04-2018, 01:23 PM Thread Starter
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E-Tron launch postponed following arrest of Audi CEO

Audi has cancelled its plans to launch the E-Tron in Brussels on Aug 30, following the arrest of Rupert Stadler. It looks like they will now launch the vehicle somewhere in the U.S at a later date, but there has been no confirmation of where and when. This delay could very well mean that Mercedes Benz could beat Audi to market with an electric crossover, which could hurt early interest. Considering Audi has already taken thousands of reservations across Europe, hopefully they remedy the situation quickly.
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post #2 of 9 (permalink) Old 07-24-2018, 02:49 PM
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I think it is best to quote the new CEO on this issue.


Audi insiders say interim CEO Bram Schot is putting America first when it comes to the brand's much-anticipated e-tron electric crossover.
Schot, who was appointed after last month's arrest of Rupert Stadler in connection with the diesel emissions scandal, has scrapped plans to reveal the EV in Brussels, where it is produced. Instead, he'll stage the debut in the U.S. The date and location are expected to be decided this week.
"Schot wanted to set a new emphasis since the American market will be its most important when it launches," said one source.
Due to arrive in showrooms late this year, the e-tron is the first direct Tesla challenger from a German premium brand.
Schot argued for a switch to the U.S. because initial success will depend heavily on American buyers. The U.S. is the second-biggest market for battery electric vehicles after China, with nearly 105,000 sold last year vs. 33,000 for No. 3 Norway, according to the International Energy Agency.
Until the e-tron becomes popular in China, which will likely require local manufacturing, Schot figures the crossover will have to impress buyers in places such as California.


Good for the US. Norway may be special in their minds but we are the market. I'm looking forward to getting an opportunity to purchase an e-tron.
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post #3 of 9 (permalink) Old 07-27-2018, 02:52 PM
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I'm sure someone will start a thread on this but I don't feel the need. The production model of the E tron will be shown in San Francisco on Sept. 17th and orders will be open on the same day. I don't know where the exact site will be. I would love to be there for the showing but would probably not be able to get near the vehicle. I will hope for a live internet preview.
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post #4 of 9 (permalink) Old 11-13-2018, 06:49 PM
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Originally Posted by E-Tron View Post
I'm sure someone will start a thread on this but I don't feel the need. The production model of the E tron will be shown in San Francisco on Sept. 17th and orders will be open on the same day. I don't know where the exact site will be. I would love to be there for the showing but would probably not be able to get near the vehicle. I will hope for a live internet preview.
After seeing it, for the first time after seeing many EV's already, I think it the e-Tron doesn't look enough like an EV.

Thoughts??

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post #5 of 9 (permalink) Old 11-16-2018, 12:27 PM
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A key part about Audi is they never let go of the level of elegance they always included regardless of the segment and regardless of what other car makers are doing.
BMW has felt that pressure and adjust to it, thus turning out the ugly i3 and i8, thankfully models like the 330e sedan are much more subtle.
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post #6 of 9 (permalink) Old 11-27-2018, 09:30 AM Thread Starter
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We are moving away from unique designs cues on EV's to models that are much more similar in styling to their ICE counterparts. As electrics have become much more common on the road, there is far less need to make a statement with them.
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post #7 of 9 (permalink) Old 11-29-2018, 12:15 PM
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We are moving away from unique designs cues on EV's to models that are much more similar in styling to their ICE counterparts. As electrics have become much more common on the road, there is far less need to make a statement with them.
I had a 2010 Ford Fusion Hybrid and now a 2017 Fusion Energi. One of the things I really like about them was they looked like any other Ford Fusion. Not like a Prius Lima Bean. Cant wait for my E-tron.
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post #8 of 9 (permalink) Old 11-30-2018, 09:09 AM
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I had a 2010 Ford Fusion Hybrid and now a 2017 Fusion Energi. One of the things I really like about them was they looked like any other Ford Fusion. Not like a Prius Lima Bean. Cant wait for my E-tron.
Have you already placed an order for one? The fact that Audi wont be having them at dealerships to see and drive in person, may be a barrier to entry for many.
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post #9 of 9 (permalink) Old 12-27-2018, 01:45 PM
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We are moving away from unique designs cues on EV's to models that are much more similar in styling to their ICE counterparts. As electrics have become much more common on the road, there is far less need to make a statement with them.
Get used to it with these cheaper and more attainable models. We're at their mercy. The higher up you shop, the more of an advantage you have.
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