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The e-Tron Sportback is priced to start from $77,400 (+$995 for destination) and arrives in showrooms by summer 2020.

Audi e-Tron Sportback Pricing
  • Premium Plus: Starting at $ 77,300
  • Prestige: Starting at $ 83,300
  • Edition One: Starting at $ 88,495
 

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There's only going to be 200 Edition Ones for sale which is way more limited than I would've expected.


But the bigger picture is that Audi is starting its EV sales life right in the middle of a very popular SUV segment, and the sweptback roofline on SUVs is quickly becoming the popular version. This will, no doubt, help the brand from achieve its goal of becoming a carbon neutral company by 2050.

It’s a noble goal, to be sure, but actually less ambitious than others. Mercedes Benz, for example, aims to reach the same target in 2039. Still, Audi giving itself any kind of deadline for a net zero carbon footprint is laudable. And its next step toward that target is the Sportback Edition One.

With just 200 examples planned, the Edition One kicks off the e-tron Sportback with an exclusive Plasma Blue metallic paint, unique styling treatment on the front and rear bumpers and door sills, special leather, orange brake calipers seen through special 21-inch wheels, and projection puddle lamps seen when opening the front doors that say “e-tron Edition One.” Think of it like a top-trimmed Audi Prestige model, and a bit more. Starting price is $89,490

After the 200th Edition One is spoken for, Sportback sales carry-on in 2020 with Premium Plus trimmed models starting at $78,395. If you need less equipment and/or want a lower starting price, wait until the 2021 model year to pick-up a premium model starting at $70,095, but know you’ll have to live with out ventilated front seats, heated rear seats, and ambient interior lighting
 
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