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Audi’s Sport Division Is Going Electric

2025 Views 3 Replies 3 Participants Last post by  ATron

Electric vehicles are trending right now and the segment’s popularity may continue to grow in the coming years, that’s why the Audi Sport division is planning to introduce electric models starting from 2020. Well known for their S and RS models, what Audi Sport produces is sure to impress.

Speaking to Autocar, Audi Sport boss Stephan Winkelmann has confirmed their intent to launch its first electric model by the end of 2020. Though he didn’t mention which model will receive electrification, it is likely to be based on Audi’s upcoming e-Tron Sportback as production of the grand coupe is expected to begin one year ahead in 2019.

Not a bad concept to be based off of as the prototype revealed at the Shanghai Motor Show in April was capable of delivering 430 hp or around 500 hp in boost mode. Powered by one front motor and two in the rear, the coupe was touted to accelerate from 0-62 mph in just 4.5 seconds. A performance oriented electric car could help Audi compete against current and future industry heavy hitters like Tesla and Volvo’s new Polestar brand.

Whatever form the Sport EV takes, it will be the first of many to hit the market “and then there will be more coming in the third decade of this millennium.”
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The most exciting move for me will be seeing how this plays into the RS models because that's where this tech will really shine and what will help set the right image for all models below it, hence why brands need flagship models, they set the tone.
Looking into the overall landscape of future performance that will include hybrids and EV's to me it seems that Audi might be better off launching a flagship EV/Hybrid first and then letting that DNA work its way down to these cheaper models.
Performance electric cars are coming and Porsche is leading the charge. If those sell well, the Sport division could follow suit.
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