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Audi has announced a new discount for the e-tron thanks a partnership with Costco.

According to the people at CarsDirect, "an extensive list of offers now offers the chance to save as much as $13,000 just in time for Presidents' Day."

According to a dealer incentive bulletin, the program began January 17 and involves a $2,000 cash bonus on all versions of the 2019 e-tron when buying or leasing through the Costco Auto Program. In addition, shoppers who complete an optional survey after purchase can receive a $500 Costco Cash Card.

On top of that The e-tron is also eligible for a $7,500 federal tax credit and certain state & local plug-in incentives. Audi is also offering dealers a $3,000 "Marketing Allowance," a type of dealer cash that a closer look reveals can be combined with 0.99% APR financing for up to 66 months.

CarsDirect also points out that you might need to shop around a bit in order to maximize the savings, particularly with the "Marketing Allowance"

Having said all that, offers like the Marketing Allowance aren't being advertised and buyers may need to shop around to find a dealer willing and able to offer the lowest possible price. Prices for the e-tron start at $75,795 including destination but discounts may lower its effective cost closer to $60,000.

In terms of competition, the 2020 Jaguar I-PACE starts at $70,875 and features a $5,000 cash incentive this month. Although the Tesla Model X offers superior range compared to both models (up to 328 miles), prices start just above $86,000 and can extend well past $100,000 for the Performance model.

Most offers from Audi end March 2 but the Costco bonus is set to end March 31.
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