In my opinion, E-Tron's has a serious competitor in face of BMW EV autos such as i Series. BMW has already made a great job with their electric vehicles and it will be really hard for Audi to rival with such a serious EV market player.
Considering E-Tron and 'i' models, it seems like BMW is more focused on the electric concept while Audi wants to save their original model more than fully integrate it to a future of car business. Of course, E-Tron and i models are not the direct competitors, however, both cars are aimed to hit the same price range.
Wheels Magazine has already compared Audi A3 E-Tron and BMW i3. Check it out and write your comment under:wink: