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As super bowl 2019 game day arrives Audi released their spot for it. I'm excited to say the least being someone dead set owning something e-tron, even if its not the highly desired e-tron GT, among other e-tron vehicles featured in the spot. It ended with a confirmation of the e-tron timeline we've been waiting on as well "one third of all new Audi models will be electrified by 2025"

e-tron super bowl ad theme:
“Cashew” tells the humorous story of one man’s version of utopia, made complete by his vision of the perfect car. As the spot begins, viewers are transported through an ethereal field alongside a man walking. As he arrives at a rustic house, the man is greeted by his late grandfather and ushered into a garage where the all-electric Audi e-tron GT concept is revealed. Delighted, the man pushes the start button and the vehicle comes to life. Just before he can start his drive, the man is abruptly pulled back from his paradise as his body begins to convulse. Back in an office setting, the man has just coughed up a cashew nut after receiving medical assistance from a colleague. As the colleague utters “You’re one lucky man. I was worried about you for a minute,” a look of utter disappointment paints the man’s face. The commercial concludes with the message: “A thrilling future awaits. On Earth. One third of all new Audi models will be electrified by 2025.”
 

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Great ad with some really high production quality shots. I'm curious as to what the other cars are under those sheets. The one on the right could very well be Audi's next electric hypercar. PB18?
 

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6 years its a tight timeline to meet that milestone of 1/3 of their lineup being electric. They've certainly made some large investments, but who knows what issues they could run into with production and sourcing materials.
 
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