e-Tron on the big screen (Avengers Endgame movie)

I'm no movie buff but knowing the e-Tron SUV will be in the next Avengers movie, aside from my significant other dragging me to it, this will be a key reason for watching the movie. I know this has become a popular marketing method for automakers in recent years and from all i've seen, this has to be the most interesting and fitting.

No other make or model could have served the role better, from what I can tell so far.