For $7,000-10,000 less than the e-Tron, we can get a Q5 PHEV. Not only that but unlike the e-Tron its unassuming, likely to pass off as just another Q5... the e-Tron, definitely not.
One major downside is it only gets 26 miles of range. Significantly less than the e-Tron's impressive 204 miles. Still, arguments for it can be made.
Would anyone here considering it? I personally might. Not interested in all the attention that will come with an e-Tron.