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Audi hasn’t even taken the wraps of their new electric SUV and German dealerships are already taking reservations for the 2019 E-Tron.

Those in Germany opting for the entry level variant will have to hand over €80,000, which is roughly converted to $98,758 USD at today’s exchange rates.
If the document InsideEVs quoted is true, that means the U.S. spec E-Tron could be priced around $100,000 before incentives are applied. A six digit starting price would make Audi’s offering more expensive than rivals like the $70,495 entry-level Jaguar I-Pace and $80,700 Tesla Model X. Those are pre-incentive prices.

“The price of the E-Tron has been fixed as of today: it is available in Germany starting at €80,000”, said Volkswagen. “In some markets, demand for the E-Tron has already started. Lots of customers have already reserved this SUV. We have received 3,700 reservations from Norway alone.”

Even with such a high MSRP, the Audi E-Tron seems to be quite popular if the Norway reservation numbers are any indication. Its fast-charging technology could be what’s drawing in customers, or perhaps the rumors of a 400 horsepower, three electric motor powertrain.

We’ll soon find out more when the production ready Audi E-Tron debuts in Brussels, Belgium, on August 30.
 

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Seems reasonable for a long range all electric vehicle and as an Audi, there's a certain level of luxury they have to maintain. But of course what matter the most if the motor and battery pack specifications, which are all still hidden until the E-Tron finally debuts.
 

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I like what i'm seeing when it comes to pricing, however I would be interested in seeing how much they price an RS version since right now considering the performance SUV and performance crossover landscape, there's a chance this will happen.
 

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It’s a little surprising to see so much interest in the e-Tron considering the price and performance of the new I-Pace. Goes to show how important a badge is to consumers. That’s a lot of pre-orders considering the powertrain has yet to be revealed. I know they’ve said 310 miles, but that’s easy to claim.
 

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I cant believe with how competitive the EV segment is going to be, that Audi thought it was a good idea to release a more expensive alternative than what Tesla or Jaguar is currently offering. I'm surprised that there are so many preorders when we haven't even been given solid confirmation on performance specs.
 

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Around $90,000 for the Audi E-tron seems fair, though it will depend on its specs and what the vehicle actually looks like outside and inside. If it stand up to the new Jaguar I-Pace then it could lag behind in sales.
 
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