Audi hasn’t even taken the wraps of their new electric SUV and German dealerships are already taking reservations for the 2019 E-Tron.
Those in Germany opting for the entry level variant will have to hand over €80,000, which is roughly converted to $98,758 USD at today’s exchange rates. If the document InsideEVs quoted is true, that means the U.S. spec E-Tron could be priced around $100,000 before incentives are applied. A six digit starting price would make Audi’s offering more expensive than rivals like the $70,495 entry-level Jaguar I-Pace and $80,700 Tesla Model X. Those are pre-incentive prices.
“The price of the E-Tron has been fixed as of today: it is available in Germany starting at €80,000”, said Volkswagen. “In some markets, demand for the E-Tron has already started. Lots of customers have already reserved this SUV. We have received 3,700 reservations from Norway alone.”
Even with such a high MSRP, the Audi E-Tron seems to be quite popular if the Norway reservation numbers are any indication. Its fast-charging technology could be what’s drawing in customers, or perhaps the rumors of a 400 horsepower, three electric motor powertrain.
We’ll soon find out more when the production ready Audi E-Tron debuts in Brussels, Belgium, on August 30.