I leased two eTrons. First one end of August and the second one last week (mid/end Sept). Whether lease or purchase the final negociated price is the same. The only difference for a lease is the $7500 is claimed by Audi Financial so it's dedecuted at the time of lease. As suggested by
@omegafiler, the price I am reporting does not include the fed credit.
2019 eTron Prestige
MSRP $84,420
Price paid $68,420 (before tax)
End August in SF bay area
I thought I did pretty well with the price I got only to find out some are getting 10% (costco discount) + $9500 (marketing allowance) + 3.5% addtional off.
That price with additional 2k loyalty discount from the first eTron got me interested in exploring getting a second eTron. (Cabin fever from SIP also contributed to my insanity)
There were tons of inventory in California at end of August when I got the first one. Plenty of colors and trims to choose from. By mid September the majority of the inventory is gone. The Costco program apparently was very effective moving inventory. Most of the remaining inventory is different shades of black. I wanted a typhoon grey and there was less than a handful in california and some of them have way too many options. At the end I have to settle for 10% + $9500 marketing allowance. Wasn't able to squeeze any additional discout from the dealer.
Second 2019 eTron Prestige
MSRP $83,225
Price paid $63403 with 2k loyalty discount
Mid/End sept in LA area.
I think with few inventory remaining, dealerships are less desperate to make deals especially with certain exterior colors. If it's a specific trim and color that's desired the time to get the best deal is probably begining of Sept when there was still plenty of inventory. That said if you want a black exterior you might have some decent bargaining power as there is still quite a few remaining.
I wonder how the 2021 eTrons are doing with regards to discount.