I hope that Audi is finally getting their heads out of their arses and is beginning to act like a responsible German luxury car company. Screwing early adapters of expensive Audi Q4s who trusted Audi and refusing to update vehicle software and apps out of sheer cheapness and complete lack of professionalism is a formula for killing the Audi brand in a competitive environment for BEVs let alone luxury BEVs. Audi seems to have forgotten that potential Audi customers use internet search engines to research a major luxury BEV purchase. Reading about customer screwing and gross Audi irresponsibility and an obsolete app that is incredibly undependable is not good for Audi sales. There is risk of the unknown with BEVs in the best of circumstances. Adding disgustingly poor customer service and grossly incompetent software engineering for years on the Q4 is unbelievably shortsighted. Audi has been thinking that it can gloss over grossly incompetent software failures with cool new future BEV imagery. What good is that if the critical vehicle software and app doesn’t work? Audi needs to roll out the fixes described in the press releases promptly instead of their usual bullshit of empty promises that take years to be implemented.
Audi needs to end its culture of gross software incompetence and ineptitude. If nothing else just move software development to the US where software engineers work overtime and work with a sense of time urgency without taking the month of August off and beer breaks during the work day.
Audi needs to end its culture of gross software incompetence and ineptitude. If nothing else just move software development to the US where software engineers work overtime and work with a sense of time urgency without taking the month of August off and beer breaks during the work day.
