Audi e-tron Forum banner

UK Pricing

12K views 29 replies 10 participants last post by  jimbg 
#1 · (Edited)
UK Pricing Details were released to the Network yesterday. I have the .pdf but cannot upload it as it is 3.0MB. Happy to let people know options if they want to know.

UK launch is two models: E-tron @ 71490 and Launch Edition at £82,240

Virtual Mirrors (PAF) £1250, but requires side assist pack (PCH) at £625
Other options are similarly priced to Q8/Q7 options

#2 ·
Thanks for the insight Pete! So this pricing is nearly identical to that of the I-Pace, though the First Edition exceeds €100,000. Don't know how many people will opt for those virtual side mirrors, as there are probably really expensive to repair/replace.
#5 · (Edited)
Prices for other options in UK:
PX6 Matrix LED Headlights (Std on Launch edition) - £1350
3FU Panoramic Sunroof (Std on Launch edition) - £1475
3S1/2 Roof Rails - £425
GZ2 Power Door Close - £675
QL5 Privacy Glass (Std on LE) - £475
VW0 Acoustic Glass - £525
1D2 Towbar - £650
PC3 Orange Brake Calipers (only on LE) - £425
N5D Sports Seats (std on LE) - £2000 - Contour seats are a £950 upgrade on LE only
5TG Aluminium Inlays - £425
5MB/G Wood Inlays - £575
QE1 Storage Pack - £125
9AQ 4-zone Aircon - £825
GA2 REmote Preconditioning (Std on LE)- £100
2V9 Air Quality pack - £425
QQ2 Extended LED lighting pack - £275
7HF Twin LEather pack - £900
4D3 Seat Ventilation - £800
4D8 Ventilation with Massage (only on LE) - £1550
2C7 Electric Steering Column (Std on LE) -£425
6SJ Luggage Mat - £150
2ZM Heated Steering Wheel (NOT on LE) - £200
4A4 Heated Front and rear seats - £400 - (Fronts are standard)
WB3 Comfort and sound pack (includes B&O Stereo) - £1895 on E-tron and £1450 on LE
9VS B&O Sound System - £800
UF8 Audi Music Interface in rear - £175
6I6 Tour Pack (Std on LE) - £1950
PCM - City Assist Pack - £1125
PCZ 360 Camera (Std on LE)- £725
PCH Audi Side Assist (Std on LE) - £625
KS1 Head Up Display - £1450
4X4 Rear Side Airbags - £475
9R1 Night Vision - £2200
7X5 Park Assist - £400

Note: I didn't say in earlier post but PAF Virtual Mirrors are standard on LE.

Hope this helps
#7 ·
Std E-tron

► 20” x 9.0J ‘5-arm dynamic’ design, contrasting grey alloy wheels with 255/50 R20 tyres
► Anti-theft wheel bolts and wheel loosening detection
► Tool kit

Performance and suspension
► Adaptive air suspension – electronically controlled air suspension with continuously adaptive damping system for all 4 wheels. Working in combination with Audi Drive Select automatically regulates ride height and damping and includes self-levelling suspension and manual lift function
► quattro – variable all-wheel drive combined with the electric drive system enables drive forces to be distributed to the individual wheels quickly and as required
► Electric drive system with boost function – fully electric drive system with 2 electric motors, 1 on the front and 1 on the rear axle. The boost function offers a short-term increase in performance when the car is in ‘S’ mode
► 95kWh lithium-ion battery
► Progressive steering – enhances driving dynamics and ride comfort by regulating the steering according to the driving situation. With this technology, driving is significantly more agile under everyday conditions, while directional stability and precision are increased at high speeds and in demanding driving situations
► Audi Drive Select – features 7 modes (Auto, Comfort, Dynamic, Efficiency, allroad, Offroad and Individual). These modes allow the driver to electronically adjust the steering and drive characteristic
► Charging cable – 4.5m Type 2, Mode 3 charging cable, capable of charging speeds up to 11kW* for use at AC charging points including a home wallbox
► Compact e-tron charging system – consisting of a control unit and 4.5m Type 2, Mode 2 charging cable with a domestic and industrial plug. LEDs on the control unit indicate the level of charge
► AC and DC charging access point on the driver’s side. Type 2 socket for AC charging and CCS socket for DC charging. You can monitor charging via the green flashing light on the charging access point or by using the myAudi app
► Second AC charging access point on the passenger side – enabling convenient charging on either side of the car. Both charging access points cannot be used at the same time

► LED headlights with function on demand preparation – after buying the vehicle, you can purchase additional functions via myAudi or through the shop available in the vehicle’s MMI with a contract term to suit you (e.g. monthly, yearly)**

Exterior equipment
► Body-coloured door mirrors, electrically adjustable, heated and folding with memory function
► High-gloss Pack – roof frame and window trims in aluminium
► Contrast finish bumpers
► Power-operated tailgate

► Standard seats in Twin leather
► Electrically adjustable front seats with driver memory function
► 4-way electric lumbar support
► Heated front seats

► Inlays in Graphite grey
► Operating buttons in black glass Interior equipment
► 4-spoke leather multi-function steering wheel – with paddles
► Deluxe 2-zone electronic climate control including remote preconditioning, allowing you to heat or cool the car before you enter. This can be programmed and activated via the MMI or the myAudi app
► Cloth headlining in Lunar silver
► LED Interior Lighting Pack – in addition to the standard interior lighting, the pack offers ambient LED lights in the following areas:
► Front and rear door panels
► Outer door handles
► Front centre console
► Door sill trims with aluminium inlays​
► Auto-dimming and frameless rear-view mirror
► Comfort front centre armrest
► Front and rear floor mats
► Sun visors with illuminated vanity mirrors
► Removable net partition – can be attached to the boot or used with the rear seat back in the upright position, 1 side folded down, or completely folded down

Audio and communication
► MMI Navigation Plus with MMI Touch – includes the following:
► 10.1” full HD touch screen colour display (top screen)
► Second 8.6” full HD touch screen colour display that controls additional in-car
features (bottom screen)
► 3D city models with realistic building texture and road lane illustration for selected cities*
► Country-specific information*
► Online map updates*
► Detailed route information inclusive of public charging points through the e-tron route planner*
► Personal route assistance
► Haptic touch
► Audi Virtual Cockpit – 12.3” high-resolution LCD display. The fully digital instrument cluster is customisable by the driver. All the functions and services are depicted using superb graphics with a 3D impression and detailed effects in brilliant clarity
► Audi Sound System:
► 6-channel amplifier
► 180 watt amplifying capacity
► 10 loudspeakers including subwoofer
► Audi Music Interface – 2 USB ports with charge and data functions
► Audi Connect (36-month subscription)*
► Audi Connect Safety and Service (e-call)*
► Audi Smartphone Interface†
► DAB digital radio
► Audi Phone Box with wireless charging – the Audi Phone Box provides 2 Bluetooth connections, allowing 2 mobile phones to be connected to the vehicle simultaneously whilst improving reception quality with LTE support. Wireless charging is available by placing the phone within the centre console (with Qi-enabled compatible phones) or the phone can be charged via a USB port. For mobile phone, Bluetooth and software version compatibility, please visit your Audi Centre or

Driver assistance
► Audi Pre-sense Front and Basic – monitors the traffic in front of the vehicle for potential collision hazards. The system provides multiple levels of driver support. The first is a warning signal, and the second a warning jerk caused by brief braking. Where necessary, actions are taken to help protect the driver and passengers if a potential collision is detected. Includes the following:
► Seat belt tightening for front and rear
► Closing the windows
► Closing the panoramic sunroof (if fitted)​
► Lane departure warning – helps, within the system limits, to prevent unintentional departure from the lane. When the system is active and operational, and if the driver has not turned on the indicator, the lane departure warning performs corrective steering interventions to prevent the vehicle traversing from the lane. The driver may select an additional steering wheel vibration as desired. Operating range from approximately 37mph to a maximum of 124mph^
► Cruise control system with speed limiter
► Parking System Plus with 360° display – acoustic and visual park assist system for the front and rear with the top display showing a graphical representation of the distance to any obstacle detected outside and within the driving path. This also shows the calculated path (steer-angle dependent), including guidelines. Measurement is via ultrasonic sensors concealed in the bumpers
► Rear-view camera – an image of the area behind the vehicle is shown on the MMI display, with dynamic display modes highlighting the calculated path (steer-angle dependent). The reversing
camera is concealed in the handle strip of the luggage compartment lid
► Keyless go

Safety and security
► Anti-theft alarm
► Side airbags, front and rear, including head airbag system
► First aid kit with warning triangle
► ISOFIX child seat mounting with front passenger airbag deactivation
► ISOFIX child seat mounting for the outer rear seats and Top Tether for all rear seats
#8 · (Edited)
UK Launch Edition (in addition to std E-tron)

► 21” x 9.0J ‘5-V-spoke star’ design Audi Sport alloy wheels in platinum-look gloss with 265/45 R21 tyres

► Audi Matrix LED headlights with LED rear lights and dynamic front and rear indicators
► Audi Beam – projects the e-tron logo on the ground using LEDs when front and rear doors are opened

Exterior equipment
► Body-coloured bumpers
► Black Styling Pack – black highlights on the exterior in the area of the Audi Singleframe, the window trims and the front and rear bumpers
► Privacy glass – dark-tinted rear and rear-side windows (from B-pillar backwards)
► Virtual door mirrors – a camera system to replace conventional door mirrors which projects the images directly onto the OLED touch displays in the interior. The driver can use the touch display with proximity sensors to adjust and improve the position of the field of view. Virtual door mirrors can be folded manually
► Panoramic glass sunroof

► Front Sport seats with Valcona leather

Interior equipment
► Illuminated door sill trims
► Electrically adjustable steering column – adjustable in height and reach with automatic entry and exit functions, also includes memory functionality for steering wheel adjustment
► Comfort remote preconditioning – in addition to standard AC preconditioning, you can activate seat heating and ventilation, steering wheel heating (if fitted) and window heating before your journey via the MMI or the myAudi app

Audio and communication
► Audi Virtual Cockpit Plus – provides 2 additional layouts to the standard virtual cockpit: ‘e-tron’ and ‘Sport’

Also includes:
►Lane Departure Warning with Emergency Assist
►Adaptive Cruise Assist
►Collision Assist
►Turn Assist
►Camera Based Sign Recognition
►Predictive Efficiency Assist
►360 Camera
►Audi Side Assist
►Audi Pre-Sense Rear
►Cross-traffic Assist Rear
►Exit Warning
#16 ·
That's interesting - my order'll be going in later this week hopefully as I returned the forms to the lease company today. I was originally looking to swap in September as that's when my current lease ends, but the dealer's quoted a possible June delivery, so may pay a few quid and swap early as the running costs will be way lower.

It's interesting that you've just ordered and they'll have a car for you in a couple of months - I had assumed as a new model the lead time would be greater than that.

What model/colour have you gone for? I've ordered a galaxy blue launch edition and have decided to add the sound and light pack.
#28 ·
Went and had a look at the Etron today - it was a black LHD jobby - was hugely impressed. Big but not massive, loads of room and a really classy interior. Can't wait to get a drive in one - the dealer reckoned they'll have a demo in early April. The one I looked at only had one charging port - I think the UK ones have one both sides?

Interestingly I've just driven 150 miles home in an ipace demonstrator, and whilst I may be post-rationalising my decision to go for the Audi, I am certain I've made the right choice having seen both cars in the same day. The ipace, whilst having amazing performance, feels very small (admittedly I'm coming from an XC90!) and there are a few things I didn't like - the infotainment is slow and a bit clunky, there's no CarPlay (I understand that is available) and I couldn't get the heating to warm up - I think that's a fault as all of a sudden it started to work having not done so all the way home. Plus the Launch Edition Audi is £100 a month cheaper to lease over 2 years.
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.