VW launched its ambitious "Project Artemis" to take on Tesla with new EVs and key hires. Part of it is an important model, the e-Tron GT sedan due by 2024 to complete directly with the Model S, available just two years ahead of when Tesla is expected to launch a next-gen version:
- The engineer also reportedly let slip that in addition to electric crossovers coming for Audi and Porsche—the Q4 E-Tron and Macan EV respectively—there will also be an equivalent Bentley. Coincid-entley, such a vehicle was first reported in 2018 to be in the works on the basis of that PPE platform, which the Macan EV is also expected to use. Bentley was said by Autocar to be working on a high-riding electric sedan for launch in 2025 or so, though given the more imminent timeline on which the Macan EV will arrive, the little electric Bentley probably isn't nearly as far out.
- Though it will be developed by a small team of 200 to 250 people, Project Artemis will supposedly be expedited by the reuse of select components from the PPE platform, currently used for the Porsche Taycan and upcoming Audi E-Tron GT. The team's target is to have the car in production by 2024 which, while still a ways out, is still two years ahead of when some analysts expect Tesla to have its second generation of Model S ready.
A key focus is "Project Artemis," named for the Greek goddess of hunting. Makes it pretty obvious what this flagship EV is meant to do.